Dishing Up New Jersey

The term “food photography” contains encompasses so much. Quite a bit of what I do is helping small business owners with their branding or product photography, but when you throw in the odd editorial assignment, restaurant or advertorial shoot, the scope of my workday broadens considerably.  

Then there’s cookbook photography.

It’s a different world from the single-day shoots that make up the bulk of my business, working closely with the art director to produce a cohesive look that still allows for some surprise and variety as you navigate the book. Generally, I just shoot styled photos for cookbooks in my home studio, but for Dishing Up New Jersey, I had the opportunity to travel the state with author John Holl, visiting restaurants, small businesses and farms to show the breadth of what my adopted home state has to offer when it comes to food. And it was so much fun! From the curious cattle at Cherry Grove Farm... 

to games at Jenkinson's Boardwalk...

and the wonderful restaurants in-between...

Open-faced sandwich with a runny fried egg at Talula's in Asbury Park, NJ.

I discovered so much more to love about the place I’ve called home for the past 11 years.

With a forward by Augie Carton of Carton Brewing and John’s deep knowledge of and passion for the state, this book is a real winner. I couldn’t be prouder of my involvement in this project or happier with the results! Pick up a copy here.