PROJECTS
BORN FREE EGGS
Project Type: Commissioned Agency-Led Brand Project
Design Partner: Smith Design
Featured Brand: Born Free Eggs
Industry: Food & CPG
Services: Food photography, lifestyle photography
Deliverables: Studio photography for brand campaign
Applications: Website, packaging, digital marketing
THE CHALLENGE
Smith Design hired me to photograph Born Free Eggs as part of a broader brand initiative to work across packaging, website, and marketing materials within the visual system the agency was developing.
Smith Design handled the art direction, food styling, and prop styling, both in pre-production and on set. The goal was photography that felt warm and approachable while staying clean and brand-forward.
THE PLAN
We shot over two days in studio, creating lifestyle images with models as well as plated recipe photography. All scenes were styled to feel authentic and relatable while keeping clear product visibility. I handled lighting, framing, and pacing to make sure everything stayed consistent and polished within their brand system.
Smith Design handled post-production and retouching to ensure everything integrated with the overall brand identity.
THE RESULTS
The final image library included a mix of lifestyle and plated food photography that supports Born Free Eggs across packaging, website, and digital marketing.
The visuals balance warmth with clarity, reinforcing the brand's premium positioning while staying accessible and family-oriented. It's a good example of integrating into an agency-led production and delivering reliable photography across multiple shoot formats.
BEHIND THE SCENES
Client BORN FREE EGGS | Agency SMITH DESIGN | Food & Prop Styling SMITH DESIGN
Planning a campaign that needs to deliver across multiple formats? Let's talk about your project.