HOUSE OF SCONES

THE CHALLENGE

Smith Design hired me to shoot images for the House of Scones launch to use on their website debut and in social rollout.

Smith Design handled all the art direction, food styling, and prop styling, both in pre-production and on set. My role was to execute the photography and capture motion-based assets that would extend the still imagery into more dynamic digital formats.

The goal was to present the product as both premium and approachable, whether styled in a breakfast setting or fresh from the oven.

THE PLAN

We shot over two days and covered multiple content types within one cohesive shoot.

• Lifestyle scenes placed the scones in natural, everyday contexts like breakfast tables, casual gatherings, and shared moments.

• Plated photography emphasized texture, crumb, and warmth. I executed the lighting and framing to support Smith Design's visual direction while keeping the product appetizing and detailed.

• A time-lapse sequence of the scones baking gave them a dynamic visual element that reinforced freshness and process.

• I photographed images for animated GIFs that illustrated the unboxing and baking process to use across website banners and social platforms, offering movement and engagement without requiring full video production.

Smith Design handled final retouching and integration into the brand system.

THE RESULTS

The final library included lifestyle imagery showing context and relatability, plated product photography highlighting quality and detail, time-lapse visuals reinforcing freshness and process, and animated GIFs for digital engagement.

These assets supported the brand's website launch and social content strategy, providing both static and motion-based visuals that work across platforms.