PROJECTS

MEATI PACKAGING PHOTOGRAPHY

THE CHALLENGE

Smith Design hired me for a packaging photography project for Meati's mushroom-based vegan cutlets. The visuals were going directly on retail packaging, both front of pack where strong product presence is essential, and back of pack with plated imagery that shows how to use the product.

The work needed to be precise, appetizing, and consistent across SKUs to support both shelf presence and digital representation.

THE PLAN

We shot over two days in studio, and Smith Design handled the art direction and food styling.

Texture, lighting, and placement were critical. Each cutlet variety has a distinct surface, from craggy breading to herb and pepper crusts. I sculpted the lighting to emphasize these details for strong shelf presence and tactile appeal.

For the front-of-pack shots, we needed clear, bold presentation that reads at small size under the bright light conditions typical of retail environments. For the back-of-pack plated shots, we designed dishes that show how the product performs in context.

I focused on the photographic execution while Smith Design handled final retouching and packaging integration to maintain their design system coherence.

THE RESULTS

The final imagery became the visual foundation for Meati's updated packaging. The front-of-pack shots deliver strong product presence that reads clearly at shelf scale, while the back-of-pack plated visuals communicate usage and appetizing detail.

The images are in use on retail packaging and support digital presentation across ecommerce and marketing channels.

Client MEATI | Agency SMITH DESIGN | Food Styling SMITH DESIGN

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