PROJECTS

COMMODITY FRAGRANCES

Client: Commodity Fragrances

Project: Stylized product images for website usage

THE BRIEF

Commodity Fragrances asked me to create stylized product images of their most popular scents for website use. Sets needed to reinforce the primary scent for which each fragrance was named.

THE PLAN

Working closely with Commodity’s art director, I developed themes with variations for each of their scent families, totaling three sets for each scent — personal (the lightest of each fragrance), expressive (medium-weight), and bold (the heaviest of each fragrance, with a long throw).

I started with mood boards to capture the overall feel for each scent. After approval, I created detailed shot lists and built sets derived from them. Over the course of two remote shooting days for each scent, my client was able to approve images through Capture One, creating a seamless experience for us both.

THE RESULTS