How MAD Coffee Found the Perfect Visuals for Their Social Launch
Portfolios aren’t just for showing off your best work — they’re a great way to attract more of the kind of work you want to do. That’s exactly what happened with MAD Coffee. When they came across my galleries, their team saw images that aligned perfectly with their vision, so reaching out ahead of their launch was an easy decision.
In particular, they were drawn to the images that played with light and shadow to create bold leading lines:
Show what you love, and Do more of it
MAD’s visual direction stood out right away. Since their coffee crystals are designed to dissolve in cold water, they wanted a look that felt sharp, premium, and totally distinct from your typical cozy coffee vibe. We leaned into deep shadows and clean, minimal styling for their social media and packaging photography, and brought in CGI Icelandic landscapes for a crisp, unexpected twist.
Over two days in the studio, we built out a full library of product photography and short video clips to support their launch. With beverage stylist Charlotte Omnès and prop stylist Kristina Edwards Mulyk on board, we created polished lifestyle scenes in upscale office and kitchen settings, plus green screen setups for those standout CGI composites.
The end result? A cohesive set of images and motion assets that they’re now rolling out across their social media marketing campaign. I love seeing how they’re bringing the brand to life visually.
Read more about this shoot’s case study, and see the full gallery of images plus BTS photos and videos here.
Client MAD COFFEE | Agency EVERYTHING BAGEL | Drinks Stylist CHARLOTTE OMNES | Prop Stylist KRISTINA MULYK | CGI Artist CHRISTOPH STROHFELD | Assistant STACEY NOLAN | Studio LACKAWANNA CREATIVE
Do you have a unique vision for your upcoming shoot? Get in touch with me to discuss how we can work together to create something spectacular for your brand!
